As a company with 109 years of family history, heritage of the sport, the New Balance unveiled a new brand platform by Always in Beta opportunities, formally announced to enter the sports complex fields. NB entered the comprehensive sports field, want to find a better themselvesEarlier this year, New Balance was officially announced the return of international football market. "Who won the football market, will win the entire sports market," Darren Tucker, vice president of New Balance Asia Pacific market for football forthrightly attention and ambition, "according to market research, we found that worldwide, including China, about 24 years old Like young people are looking to play some new points of interest and support, or that they are looking for some new brand or product. We believe that New Balance is much to do in this regard. Although we started late, but we still have confidence and ambition to achieve striking. "Clearly, New Balance now want more. Darren Tucker on July 2 press conference in Beijing,cheap air max, said: "As a century sports brand, New Balance is now the moment to re-start since 2010, our global sales nearly doubled, we and many of the world. level of high-level athletes cooperation and into the global football market. New Balance is now more powerful, we are ready to meet new challenges, from jogging to the comprehensive development of sports fields, and strive to enter the ranks of the world's three major sports brands In order to meet the new market positioning and brand vision, today released the New Balance brand new global communication platform, which is Always in Beta. I hope you can join us to continue moving forward on the road to find better yourself! " Meanwhile, as the cornerstone of the brand campaign "Storm- storm" brand TV advertising debut, there are 17 athletes from different fields athletics, baseball, tennis, soccer and triathlon fields photographed. Film tells the story of a desire to push the limits beyond self female runners to tap their potential, even in the face of obstacles, and make unremitting efforts never stop, eventually Qi hundreds of professional and amateur athletes of assistance found continued forward momentum. By "Storm- storm", New Balance want to encourage athletes and ordinary sports fans to achieve their goals, and to enhance the target again, to more ambitious new targets sprint sports achievements. The film is also expressed by the New Balance brand campaign intentions: to adjust the target, from jogging to the comprehensive sports development, and eventually become a global sports brand Top3 of. New Balance Global's official website also launched an online "BetaHub" experience, inviting consumers to listen to the story of New Balance brand history, athletes and product innovation, comprehensive experience of New Balance brand new platform. In addition, the brand campaign also includes a store, digital and print advertising links. The brand campaign also launched a new worldwide blockbuster Running Product: Vazee blast series of running shoes and Made for Movement professional sports clothing line. Kobe Bryant led the sprint Serena fray, Nike "but not fast breaking" in order to meet Air Zoom Air Zoom Elite8 series lightest running shoes on sale, Nike created a special section called the latest promotional video of Find Your Fast. Around "but not fast breaking" theme, invited to the fastest male athlete Michael Johnson, the world's fastest female athletes Shirley - Ann Fraser - Price, fastest hero Kobe Bryant, the world-famous magician David Blaine, and Serena Williams, Rafael Nadal shot "is so fast" series. The campaign also invited to join the Nike + community to Nike + running club and Nike + training club, because the two have carried out training programs App. Nike + Running Club coach has developed a project for a period of eight weeks,air max 90 outlet, to help you increase the running time of one kilometer. Adam Roth, vice president of marketing for Nike Running Global Brand said: "Nike has always been a brand to serve the athletes, every athlete wants to run faster, but not everyone has the right tools to help them achieve this goal." " Our only fast break marketing campaign through our tangible products, digital App and practical experience, can provide all the inspiration, innovation and support for running and training required for the athletes whole 'but not fast breaking' of the ecosystem, for us as well athletes we serve for both industry insurgents.